Wave Native was founded in 2009 by Paulie, a Kiwi living in the UK. Paulie grew up a stone’s throw away from the beach in New Zealand, and started surfing in his early teens. By the time he reached his late 30s, he’d decided that 10 years “off the board” and away from the sea was way too long. He wanted to build a business that would help him get back to the sea and re-ignite his passion for surfing. With a young family of potential groms nearing surfing age, he also wanted to make sure his family could experience the pleasure surfing gave him. So in June 2009, over a few beers with fellow Wave Native founder Simon, Wave Native was born.
At the heart of the Wave Native brand is the purity of surfing; that for those who surf, surfing becomes a part of their natural being, so to be a true Wave Native is to be "born of the sea."
Our slogan "In the surf we're all one tribe" is our core philosophy because we believe that surfing transcends all arbitrary borders of race, class and age and brings people together as one tribe with one aim - to catch the ultimate wave. All surfers, whatever board they ride, share one common experience - that when they're on a wave, for those few moments, the whole world disappears.
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Wave Native Ltd