Wave Native is all about Principled Innovation and Performance and have ethics at heart of everything we do. Our exclusive designs are influenced by our New Zealand heritage and all our clothing is made by companies that comply by international labour and fair trading standards and from quality cotton. So, if you’re a surfer, kite boarder, windsurfer skateboarder or just an extreme sports enthusiast and are looking for something different from the usual surfwear brands – something with ethical roots that’ll make you stand out from the crowd yet blend in with the tribe - check out the Wave Native site.

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